Optical color shock for maximum impact! The Intense Micro Pure Pigment Technology in Rusk® Deepshine® Direct saturates hair with intense, vibrant color while Advanced Marine Therapy leaves it looking and feeling healthy. The unique cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects. Mix NEW Direct Clear with any Direct shade to create a range of beautiful pastels. Use Direct Clear alone for illuminating shine with no color deposit. Apply direct from the tube. No developer needed. Ammonia-free. PPD-free. Pure Creativity. Pure Artistry. Unlimited Possibilities!