KEEP MY COLOUR BLOND SHAMPOO is a specially formulated shampoo that is perfect for any blonde - natural or not! To combat brassiness, the shampoo uses a blue base with Violet 2 extract. While enhancing blonde tones, soy and wheat proteins strengthen hair and add volume. This nutrient-rich shampoo is a must-have for anyone looking for the cool tones of iconic Australian blonde. Now in a NEW sulfate-free formula.