Apply a small amount to wet hair after your wash routine. Run your fingers through your hair and scrunch from ends to roots to further promote curls. The butter and oils in Oil In Cream will soften and activate upon application.

We recommend using Oil in Cream on wet hair, as this is when curls are at their peak, fully defined and charged with moisture. This is because the hair cuticle is open and ready to grab onto anything that will help it stay that way. Closing the cuticle with products specifically designed for curly hair will create a frizz-free, more defined result that will last longer.