60ml

A high-lift, ammonia-light cream lightener that lifts hair evenly up to 5 tones while keeping fragile strands safe and shine intact.

Pure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.

Key benefits

• Up to 5 tones of clean, even lift
• Anti-yellow action — no warm reflects
• Safe on delicate, damaged, or previously coloured hair
• Diamond-Shine Technology for natural-looking brilliance
• Five shade variations to match the desired blonde direction