A color-protecting shampoo that cleanses, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.

Who it's for

All color-treated hair types (1-4c) 

For thicker hair, pair with hydro rush mask for an added boost of moisture.

Why it's special

This stylist-trusted shampoo is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + rinse out quickly without residue, so you spend less time under color-stripping water. get always-on protection for always-vibrant color.

• Gently cleanses + prevents color fade for up to 40 washes*
• 11x stronger hair + 91% less breakage*
• Moisturizes to leave hair shiny, soft + more manageable
• Won’t strip or shift your color